“Instead of making a broad issue-based film, I decided to profile the Birdman and his store to shed light on the circumstances through a personal lens.”
The Birdman director, Jessie Auritt sits down with us to discuss the Birdman himself, as well as the difficulties behind the independent documentary…
Honey Wagon Confidential: How did the nickname “Birdman” come about?
Jessie Auritt: I asked the Birdman this question during our interview and he told me that his former employees started calling him “birdman” because he eats a lot of turkey and chicken. I decided to omit that from the film.
HWC: How did you initially encounter the Birdman and why were you compelled to make a film about him?
JA: I used to live in the East Village around the corner from his store, Rainbow Music. The first time I encountered the Birdman was when I went into the store to try to sell some used CDs. Although he didn’t end up buying any of my CDs, he and his store left a lasting impression on me. A few years later, I started thinking about ideas for an independent documentary film. I was curious about how the small independent music stores in New York City were able to stay in business despite the changing nature of the music industry and gentrification. Rainbow Music was naturally the first place that came to mind. After talking to the Birdman about my idea for the documentary, I was instantly compelled to make a film solely about him and his store. He’s such a quirky and interesting character, I felt that he deserved is own film.
HWC: The majority of the shots in the film appear to be hand-held. Was this a conscious decision on your part or an act of necessity?
JA: Yes, aside from the opening shot of the Birdman opening the store and the main interview, I shot everything in the store handheld. As you can probably tell from the film, the store in very tiny and cramped. The pathway in-between the stacks of CDs, is so narrow that I wasn’t even able to open the legs of the tripod all the way to do the interview. In order to capture everything in a vérité style, I felt that I had to shoot handheld. I also think that the movement of the handheld shots gives a sense of how cluttered and chaotic the store is. I definitely knocked over a few stacks of CDs while shooting but luckily the Birdman was understanding.
HWC: A central component of the Birdman is the degradation of small businesses due to the rise of corporate power and presence. How did this give shape to your approach as a director and how you presented the Birdman and Rainbow Music to the viewer?
JA: I have lived in New York City for close to a decade and sadly I’ve seen neighborhoods change right before my eyes. What used to be unique charming mom and pop shops are now banal chain stores and “luxury” condos. Instead of making a broad issue-based film, I decided to profile the Birdman and his store to shed light on the circumstances through a personal lens.
Unfortunately, I recently got a phone call from the Birdman and he informed me that he will be closing his store at the end of September this year.
HWC: The Birdman was your directorial debut. How did making a film for yourself compare to making films for various companies and organizations?
JA: I’ve been lucky that in my career I have had the opportunity to make some interesting and important videos for great organizations. However, making films for myself allows me to have absolute creative freedom to tell the stories I want to tell in my own style. As a filmmaker, I tend to be drawn to unique characters and situations that fall outside societal norms. My goal is to bring their stories to light in a heartfelt, honest, and sometimes humorous way. I was able to accomplish this with the Birdman and am striving to do so with my current project, Supergirl, which tells the coming of age story of an 11-year-old orthodox Jewish girl who is a world recording holding powerlifter.
HWC: What lessons or experience did you gather from the process of making The Birdman that you will now carry into your work on Supergirl, your first forthcoming feature length documentary?
JA: Aside from color correction, sound mixing and music, I pretty much did everything for the film entirely on my own. One thing I learned is that making independent documentary films is a lot of work and can be very time consuming and isolating. After my experience in making The Birdman, I knew that I wanted to collaborate with other people on Supergirl.
Check out more on Auritt’s next film Supergirl!